Do You Have a Bounce Back Marketing Plan?

Whether you are a startup or a well-established software company, working towards maximizing Customer Lifetime Value is key for the success

Customer retention (Stickiness) increases Profitability, boosts loyalty, and MAKES YOU CONSUME IN ONE SITTING It's also more...

Keeping Sales and Marketing Aligned

Changing the question is one way to innovate. Take the Customer Relationship Management (CRM) CEO Marc Benioff, who started Salesforce...

DigitalLevers and Infographics

What does Omnichannel mean? Customers have a choice... in-person, remote, and e-commerce when evaluating and purchasing B2B products and...

Why Traditional Open Rates Will Die You might be wondering how one tech giant's move could obliterate a metric that marketers have...

Exit Technology on your website detects when your visitors are leaving. This is very powerful.

Content is King

Email marketing has one of the highest engagement rates and returns on investment (ROI) of an outbound marketing strategy to date, so if you

How do you tell if your sales team and marketing effort are working well together?

7 PROVEN WAYS TO GENERATE NEW LEADS FOR YOUR LOCAL BUSINESS

Your homepage is not a good landing page!